Google Shopping Ads Optimization [2025 Guide]

✅ Get a FREE Google Ads Review from our team: https://calendly.com/touchpointppc/audit

Want better results from your Google Shopping Ads optimization in 2025?

In this video, I share 5 proven strategies to optimize your Google Shopping campaigns and increase ROAS, cut CAC, and drive more sales - based on what’s worked for us while generating over £80M for eCommerce brands like Florence London and Besame Cosmetics.

Whether you're running Smart Shopping, Performance Max, or standard campaigns, this 2025 Google Shopping optimization guide will show you exactly what to fix to increase performance fast. That means more sales, revenue and profit without increasing your advertising spend.

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🧠 What You’ll Learn in This Video:
How to improve your Google Shopping offer to win more auctions
Smart budget strategies to scale without wasting ad spend
How to optimize product titles for better visibility
How reviews & Shopping ratings increase CTR
The segmentation strategy that increases sales and ROAS

✅ These Google Shopping Ads optimization tips work even if you don’t increase budget — especially tip #5, which most agencies overlook.

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🕒 Timestamps
00:00 Intro
00:48 Improve Your Offer
03:10 Budget Strategy
05:20 Optimise Titles
08:03 Shopping Reviews
09:00 Segmentation (The Game-Changer)
10:59 Outro

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🔗 Ready to scale your Shopping campaigns?
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