The UNKNOWN GOATS Of Graphic Design

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Intro animation by Cooper Epps

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Have you ever see a logo so clean, so timeless, it feels like it’s always been there?

Chances are…  these guys made it.


I’m talking about Chermayeff & Geismar & Haviv — the minds behind Mobil. Chase. NBC. And even PBS. We’re not just talking about good logos. We’re talking about the foundation of modern branding. These are the designers who shaped the way we see brand identity design.


And yet… for all that influence — for the visual language they built, the rules they wrote, the legacy they left, they don’t get the spotlight. But they might just be the most underrated design studio of all time.

Today, we’re looking at the history of Chermayeff & Geismar & Haviv, we’re gonna take a look at some of their most iconic work, and we’re gonna answer the question: “why do they matter?”

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