Google Ads for Therapists | PPC For Therapy Business - Case Study

Learn how Google Ads for Therapists can help grow your therapy business with this in-depth case study. See the results of using PPC for therapy business and how it can benefit your practice.

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⏱️TIMESTAMPS⏱️

0:00 Introduction
0:22 Client Background
0:54 Challenges
1:12 Strategies
1:26 Keyword Research
1:46 Ad Copy Optimization
2:12 Location Targeting
2:28 Ad Extensions
2:47 Bid Management
3:03 Conversion Tracking
3:20 Results
4:38 Conclusion
5:30 Like, Share Subscribe

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📊 Case Study Overview:

The video presents a case study on how the team generated 50+ leads for a local therapist at a Cost Per Acquisition (CPA) of £20.
👤 Client Background:

The client, a local therapy service provider in the UK, aimed to increase its client base in a competitive local market.
The primary goal was to generate consistent leads for local therapists with an average cost of £20 per lead.
💡 Challenges:

The challenge was to connect with potential clients actively seeking therapy in the local area.
The need for a cost-effective and efficient method to stand out in a competitive market.
🚀 Strategies Implemented:

Keyword Research:

Conducted extensive research to identify high-conversion keywords relevant to local therapy services.
Ensured ads would be displayed to potential clients actively seeking therapy.
Ad Copy Optimization:

Crafted compelling ad copies emphasizing unique selling points like expertise, empathy, and success stories.
Focused on highlighting the benefits of therapy to entice potential clients.
Location Targeting:

Geographically targeted the campaign to reach users specifically in the area served by therapy services.
Ensured ads reached the most relevant local audience.
Ad Extensions:

Utilized ad extensions (site links, callout) to provide additional information and increase ad visibility.
Helped increase click-through rates (CTRs).
Bid Management:

Monitored bid strategies for a cost-effective campaign while maximizing leads.
Adjusted bids based on keyword performance and competition.
Conversion Tracking:

Implemented conversion tracking to measure the success of the campaign.
Identified which keywords and ads were driving the most leads and optimized accordingly.
📈 Results:

Top-converting keywords included "Therapy Near Me," "Anxiety Therapy Near Me," and "EMDR Therapy Near Me."

Achieved a significantly reduced cost per lead of £20, contributing to the client's target.
Contributed to an increased client base, improved brand visibility, and a positive return on investment.
🔚 Conclusion:

The Google AdWords campaign successfully met the client's goal of obtaining consistent leads for local therapists at the target cost.
The strategic approach, including keyword search, ad copy, local targeting, ad extensions, bid management, and conversion tracking, drove remarkable results.
Encourages businesses in the therapy industry to reach out for a customized Google Ads strategy.
👋 Closing:

Thanks to viewers for watching and encouraging them to like, share and subscribe for more digital marketing tips & tricks.
In summary, the case study showcases effective strategies that led to remarkable results, exceeding lead generation goals & contributing to the growth of the therapy service provider's client base. 🌐💼📈

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