តើ CPM នឹង RPM មានន័យដូច ម្តេច
Автор: Noem Mony
Загружено: 2025-04-25
Просмотров: 386
CPM គឺការមើលចំនួនមួយពាន់ដង
RPM ប្រាក់ចំណូលក្នុងការមើល 1,000 ដង
ឧទាហរណ៍:
ប្រសិនបើវីដេអូ មានការមើល 1000 ដង ហើយ RPM គឺ $5:
អ្នកផ្សាយពាណិជ្ជកម្មត្រូវបង់ $5 សម្រាប់ការមើល 1,000 ដង។
សម្រាប់ការមើល 100,000 ដង អ្នកផ្សាយពាណិជ្ជកម្មត្រូវបង់ $500។
1. CPM (Cost Per Thousand Impressions):
What it is: CPM represents how much advertisers are willing to pay for 1,000 impressions (views) of their ads. An impression is counted each time an ad is shown to a viewer.
Who it applies to: CPM is specifically an advertiser's cost. It indicates how much an advertiser pays YouTube for showing their ad to users.
How it works: For example, if a CPM rate is $5, it means an advertiser is paying $5 for every 1,000 views of their ad. This doesn’t necessarily mean the content creator receives all of that money, but it gives an idea of what advertisers are paying to have their ads shown.
2. RPM (Revenue Per Thousand Impressions):
What it is: RPM refers to the actual earnings a YouTube creator makes per 1,000 views of their content (not just ads). It includes all sources of revenue: ads, YouTube Premium revenue, super chats, memberships, etc.
Who it applies to: RPM is specifically for the content creator. It tells them how much they are earning for every 1,000 views on their videos.
For example, if you earned $50 from 100,000 views, your RPM would be:
50
100,000 × 1000 = 0.50
×1000=0.50
This means you earned $0.50 for every 1,000 views.
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