How Top DTC Brands Scale: The Shopify Expert Behind Rare Beauty, Liquid Death & Lemon Perfect

The blueprint that scaled Selena Gomez's Rare Beauty, Liquid Death, and Beyoncé-backed Lemon Perfect - and how you can use it to launch your DTC brand tomorrow. Adam Ali, founder of Uncommon Agency and the Shopify expert behind some of the fastest-growing DTC brands in the world, reveals the exact strategy that separates seven-figure brands from failed launches. This isn't theory - it's the step-by-step playbook from someone who's built the digital infrastructure for brands doing $700M+ in revenue.

Forget launching with 20 SKUs and hoping something sticks. Adam breaks down the non-negotiables:
• Why your hero SKU is everything - and how Liquid Death went from one can of water to $700M in 4 years
• The working backwards framework from Amazon that prevents 90% of product launch failures
• Why Castle Flex hit $9M with ONE stretching product (and only one employee)
• The product vision mapping strategy that turns one-time buyers into subscription customers
• How Lemon Perfect (just lemon water in a bottle) became a multimillion-dollar brand with Beyoncé as an investor

From mobile-first design secrets to the retention channel mix that Garden Cup uses to generate $3-4M monthly from salads in cups, Adam shares the technical playbook most agencies won't tell you. Learn why your Add to Cart button placement could be killing 40% of conversions, which Shopify apps to marry vs. kill (including the AI email tool that replaced 10 designers), why loyalty programs might be wasting your money, and the exact budget breakdown for building your first site ($2-4K max).

Plus: The gamification pop-up strategy that's replacing traditional discounts, why site speed doesn't matter for small brands (but this does), the direct mail app making retention sexy again, and why hiring a developer to design your site is the biggest mistake you can make. Whether you're sitting on a hero product idea, stuck at plateau revenue, or ready to scale past seven figures, this episode delivers the tactical framework from SKU strategy to sell-through rates.

BONUS: Win a free 1-hour consultation with Adam to review your DTC strategy or digital growth plan!
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