The Nuances of Branding | Creative Thinkers with Dmitry Shamis
Автор: Superside
Загружено: 2022-11-28
Просмотров: 922
Join Dimitry and other marketing and design experts on November 30th for Superside's free virtual summit, Momentum: Fueling Growth During Uncertain Times.
https://www.superside.com/lp/momentum...
Learn from leaders at companies like HubSpot, Chilli Piper, Jasper.ai, and more on the smart bets they’re making in the face of uncertainty, and their advice for scaling through a downturn.
What we cover in this video:
00:00 — Introducing Dmitry Shamis from HubSpot
00:59 — What is Creativity and when did you discover your Creative DNA?
05:38 — The differences between building a personal brand and a corporate brand
07:35 — The biggest mistake companies make with branding
11:44 — The differences between B2B and B2C marketing
13:04 — How hybrid work impacts marketing and leadership
About Superside:
Superside has helped over 400 companies, as large as Amazon and Puma, unblock design execution by plugging them into a global, dedicated design team, with technology that makes briefing and managing projects easy.
Superside has a proven DesignOps process that holds up against surprise 12-hour turnarounds and big campaigns that require full-stack design skills.
Learn more at https://superside.com
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