[MOBIS News] Vol.30 | Meeting Our Global Brand Ambassadors in Korea

In October, we brought Korea's semiconductor future into focus at the Auto Semicon Korea Forum, where our President and CEO Lee Gyu Suk joined executives from 23 leading companies to address domestic chip production and build Korea's entire semiconductor ecosystem from the ground up.

We took you on an unforgettable cultural journey with our Global Brand Ambassadors Serena from MPE-IT and Mercedes from MPE-UK, who experienced traditional Hanok villages at Bukchon, enjoyed a spectacular Han River dinner cruise, and discovered the art of makgeolli brewing while exploring Korea's beautiful blend of ancient tradition and modern innovation.

We traveled inside the Uiwang Electrification R&D Center with Naveen from MTCI, who explored the state-of-the-art M-TECH gallery showcasing battery control units, electric drive units, and the fascinating HEV transmission display that reveals exactly how hybrid powertrains work. Then we headed to the Seosan Proving Ground where Artur from MTCE experienced thrilling high-speed testing, discovered steer-by-wire and electromechanical braking systems, tested memory parking assist technology, and rode in the mind-blowing MOBION concept that completely transformed his vision of future mobility.

We also revealed how over 50 ESG managers from America, the Middle East, Europe, and Asia united in Korea to develop long-term sustainability strategies and participated in meaningful conservation work.

In addition, you witnessed MOBIS archer Kang Chae-young's incredible comeback story as she claimed individual gold at the World Archery Championships in Gwangju after four years away from Korea's national team.

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