Qualitative observation - how to plan, conduct and analyze observations in qualitative research

Before, During and After ... How do we plan observations? What to consider and when to include this method in qualitative research? How to act During the observation? What are common types of observation (e.g. Inductive, Deductive, Participant and Non-Participant observation)? How to ensure our observation is Ethical? How to analyze the data? How to gain the participants' trust?

👉 These are just some of the questions addressed by Dr Huayi Huang in this video.


❗ We would like to thank and acknowledge the Usher Institute (https://www.ed.ac.uk/usher), University of Edinburgh for the funding leading to the production of this video ❗


➡️ Feel free to ask me questions in the comments, and if you feel that you may require a more guided assistance, you can book a lesson with me through the following link https://drkriukow.com/qualitative-res...

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Time stamps:
00:00-01:21 Intro
01:21-05:39 When to do observations / the issues of trust & transparency
05:39-07:14 Participant & Non-Participant observation
07:14-09:52 What to observe / Inductive & Deductive observation
09:52-12:51 What to do and how to act during the observation
12:51-15:28 Transparency, Informed Consent, gaining trust
15:28-20:21 Respondent Bias in observation
20:21-28:49 How to analyze observation data/ using a checklist, what to observe
28:49-30:10 Conclusions