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What to Expect in 2024: Advertising Predictions | Part 3
Автор: Perpetua
Загружено: 2024-02-05
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What does 2024 have in store for advertising? We're diving into Gloria Steiner's predictions👇
1️⃣ Amazon will continue to double down on AMC audiences with many more signals becoming available to enhance audience richness and targeting capabilities.
2️⃣ Privacy-friendly data collaborations will become a trend, which will further advance analytics and unlock more targeting strategies.
“If brands want to stay ahead of the competition and win on Amazon, they’ll need to leverage AMC analytics and audiences in 2024 and beyond!”
Get started with http://www.perpetua.io
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