Easy Agile

How do you move from shipping features to delivering real outcomes? In this Easy Agile Podcast episode, COO Mat Lawrence interviews author and consultant Jeff Gothelf about customer-centric OKRs, culture change and the leadership habits that make outcome thinking stick.

What you will learn

• How to write outcome-based OKRs that focus on behaviour change, not task lists
• The “Who does what by how much” framing and why it de-risks delivery
• Practical steps to shift incentives from output to outcome
• Experiments over big bets: smaller, faster loops to learn and scale what works
• Fixing the output trap in planning, metrics and roadmaps
• Tactics leaders can use today: change the questions you ask, rename teams around outcomes, and model transparency
• Psychological safety and autonomy: weekly 3-bullet updates to reduce fear and increase trust
• Real examples: nonprofit campaign testing, handling exec pressure for predictability, and aligning KPIs with OKRs

If you'd prefer to read, here's the lightly edited transcript - https://easyagile.com/podcast/jeff-go...

About the guest

‪@gothelfco‬ is a globally recognised author, speaker and coach who helps organisations build the cultures and capabilities for outcome-driven product development. He co-authored Lean UX (O’Reilly; now in its third edition), which popularised collaborative, experiment-led product design, and Sense & Respond (Harvard Business Review Press), a management book on building responsive, learning organisations. His latest book with Josh Seiden, Who Does What by How Much?, is a practical guide to customer-centric OKRs that anchors goals in observable behaviour change.

Jeff co-founded Sense & Respond Learning and Sense & Respond Press, delivering hands-on training and concise, actionable books that help teams work with OKRs, product discovery and modern product management. His programmes and workshops are delivered globally through a network of certified partners.

Over more than two decades Jeff has served as designer, manager, founder and consultant, leading and advising cross-functional teams at organisations such as AOL, TheLadders and Neo Innovation. He now coaches executives and teams on outcome-based roadmaps, customer-centric OKRs, and evidence-led decision making, and is a frequent keynote speaker at product and leadership events around the world.

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About Easy Agile

At Easy Agile, we believe great Agile tools should be simple, intuitive, and accessible to teams of all sizes. Founded in 2016, we build Jira-integrated apps that help teams—from startups to scale-ups to enterprises—plan, collaborate, and deliver value more effectively.

More than 160,000 Agile practitioners use our solutions every month to streamline workflows, improve team alignment, and stay focused on customer needs. Whether you're managing a growing product team or coordinating cross-functional Agile programs, our apps make Agile work easier.

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Easy Agile Programs – Scaled Agile planning & cross-team collaboration
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