Latest in Digital Marketing & eCommerce: News, Trends, Ads, AI, Creative and Zero-Click Internet
Автор: Dino Oreški
Загружено: 2025-11-04
Просмотров: 34
This episode kicks off our post-summer season with a deep dive into the most important updates across #digitalmarketing and #ecommerce as we head toward the 2025 #holidayperiod and into 2026.
We cover the major shifts shaping performance marketing today:
The rise of #zeroclickinternet and social search
MER (Marketing Efficiency Ratio) vs. traditional attribution
#creative fatigue and how to manage it
Meta’s #andromeda algorithm and Advantage+
Google’s Demand Gen, AI Search and Discover
TikTok’s continued influence and role in product trends
ROPO effect returning in force
Email, WhatsApp, SMS and owned data strategies
UGC, lookalikes, and how to leverage your community
EEAT and how generative AI is changing visibility
What brands must prioritize entering 2026
Whether you’re a marketer, ecommerce operator, founder, or simply curious about where digital is heading, this episode breaks down what’s happening, why it matters, and how to position your brand for the months ahead.
Subscribe to Digital Economy 101 podcast: https://shows.acast.com/dino-oreskis-podca... for more data-driven marketing guidance and actionable strategic insights.
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