La Catrina's Journey – G4 Día de Muertos 2024
Автор: PKGD Group
Загружено: 2025-07-10
Просмотров: 195
Every year, G4 Tequila releases a special edition to honor Día de Muertos.
This video was the centerpiece of the 2024 campaign—a symbolic and intimate take on La Catrina.
More than a symbol of death, this Catrina becomes a bridge between worlds.
She doesn’t come to remind us we’ll die—she carries the legacies of those who’ve gone,
so their stories keep living.
During production, the director’s grandmother passed away unexpectedly.
Her real funeral became part of the footage.
What was meant to be controlled became something raw and true.
This film was born from that grief—but also from love.
Like every bottle of G4, it was made from the heart.
Produced by PKGD for G4 Tequila.
Director & Producer – Juan Pablo Elorriaga
DP – Isay Peña
Costume Design – Daniel Moreno
Production Design – Eddy Tostado
Art Director & Catrina – Citlaly Nieto
Co-Producer – Ricardo Huerta
Gaffer – Héctor Trejo
PA – Uziel Padilla
PA – Christian Vilches
#G4Tequila #DiaDeMuertos #LaCatrina #PKGD #CelebrateLife
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