Alex Ostrega Goes from Google to Founder | citiZen Scrapbook Seriez - The Book Club

What happens when curiosity meets commitment?

In this episode of Scrapbook Seriez: The Book Club, we sit down with Alex Ostrega—Strategy & Operations Lead at Google and founder of Alchemist Confections—to explore the mindset behind building in uncertain times.

Guided by Think and Grow Rich by Napoleon Hill, this conversation dives into fast decision-making, definiteness of purpose, experimentation, and persistence. From growing up in his father’s shop to shaping strategy at Google and launching his own consumer brand, Alex shares what it really takes to turn ideas into execution.

This isn’t just about thinking rich—it’s about building with intention. In this episode of Scrapbook Seriez: The Book Club, we dive into:

✨ Alex’s journey from growing up in his father’s shop to shaping strategy at Google
✨ The creative experimentation that led toAlchemist Confections
✨ Why fast decisions and iteration—not perfection—drive real progress
✨ How Think and Grow Rich shaped his approach to vision, purpose, and persistence
✨ The discipline of blocking out noise and trusting intuition
✨ What Alex hopes to build next—and the mindset guiding his long-term vision

📘 Book Featured: Think and Grow Rich by Napoleon Hill

📚 About The Book Club by citiZen

This season connects transformative books with the journeys of next-generation leaders, creators, and entrepreneurs. For Alex’s episode, Think and Grow Rich serves as our foundation—highlighting the power of decisive action, definiteness of purpose, and the mindset required to turn ideas into reality.

Connect with Alex Here:
Instagram: @alex_ostrega
LinkedIn:   / alexostrega  

📌 Make sure to follow @citizenbybb on Instagram, and in the coming days, stay tuned for an Instagram-exclusive post-interview update on how Alex’s journey has evolved since filming.

✨ If you enjoy the episode, hit LIKE, COMMENT, and SUBSCRIBE for more interviews with modern creatives, entrepreneurs, and culture-shapers.

📸 Post-Interview Update: Available exclusively on Instagram @citizenbybb