Japan Study TripTo Japan Leadership Immersion: A Data-Driven Approach to Messaging and Positioning

This week I had the amazing Katie Anderson on Consulting Matters to talk about the ROI she got from elevating her strategic positioning and messaging.

🎧 If you missed it, catch the episode here: [link]

But one thing I didn’t get to dive into on the podcast?

👉 How we transformed her Japan Study Trip into the Japan Leadership Immersion using a data-based approach to messaging and positioning. Total gamechanger.

👇 I recorded a short behind-the-scenes video to walk you through it.

For my readers, here’s the quick version:
1️⃣ We enhanced her post-trip survey to ask about transformation: the struggle, the why (Japan + Katie), and the impact.
2️⃣ Every survey was turned into a testimonial.
3️⃣ I analyzed feedback for common themes.
4️⃣ We captured those insights in a messaging doc.
5️⃣ That doc became the foundation for naming the program and writing the new Japan Leadership Immersion page—often using participants’ own words.

The results?
✔ Katie: clear, compelling positioning that shows the true ROI participants get from the Japan experience.
✔ Me: a proven, repeatable way to fast-track clarity in positioning and messaging—grounded in client data. When you have this kind of insight, the copy practically writes itself.

Want to see the end result? Check out Katie’s Japan Leadership Immersion Experience here: https://kbjanderson.com/japantrip/

Curious what you think — about the process, Katie’s Japan page, and if you’re in Lean, Operational Excellence, or continuous learning, whether these messages hit the mark.

About me: Betsy Jordyn is a brand messaging expert, business mentor, and host of the Consulting Matters podcast. A former Disney consultant turned purpose-driven entrepreneur, she helps consultants and coaches clarify their unique value, build magnetic brands, and grow businesses that make a real impact.

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