Sweta Kapadia (Owner, Jump n Jive Activity Centre) - International Women's Day 2024
Автор: She the Power
Загружено: 2024-03-07
Просмотров: 4
Meet Sweta Kapadia, owner of Jump n Jive Activity Centre. Here, children learn and enjoy activities like dance, drawing, and storytelling. Shweta, as a woman entrepreneur, sets a great example for others aspiring to start something new of their own choice.
#internationalwomensday2024
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The Journey so far India is the fastest-growing country when it comes to the adaptation of the internet and mobile connectivity. Indian liberalization is changing its definition. At the same time, the voice against gender discrimination is at its peak. Millennials and Gen Z are redefining the economy of the country and the country is running fast with the internet in hand. Marketing is changing fast and so the behavior of the consumers.
In April 2017, Surat-based iVIPANAN Digital Marketing services realized the need for a community that speaks for women of society. The company’s girl team launched a blog and a community that started writing and talking about females’ fantasies, choices, lifestyle, fashion, selection, and career. The name of the community was “Girl in Neighbour”. The community has grown up well under the community leader Shruti Sheth since then. Reaching out to different colleges and universities to spread awareness of the internet and social media security and privacy concerns. Community’s Facebook platform was flooded with many personal talks and interviews with industry experts raising sensitive issues of the society.
New Beginning The year 2020 came as a realization of the change. Heavily affected by the pandemic, industries have suffered big losses. Mass marketing doesn’t look like the solution. It required a more specific audience to target – more gender-specific – more demographically defined. Realising the need of the time and demand of the market, on 24 October 2020, Girl in Neighbour relaunched with new goals, a new vision, a new name, and a new identity. The community is now known as – She the Power. They are born with power. They ignite the power in society. No one needs to empower the source of power! She is the face of power, she signifies power. The Work She the Power is an initiative by iVIPANAN Digital Marketing Services. The community runs different programs parallelly.
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