The 9 Countries That ACTUALLY Dominate World Skiing (2024 Data)

Think you know which countries dominate global skiing? Think again! The 2024 data from the International Report on Snow & Mountain Tourism reveals some shocking truths about where the world's 366 million skier visits actually happen.

Only THREE countries attract more than 50 million skiers annually, and the results might completely change how you think about the global ski industry. From Sweden punching way above its weight with nearly one visit per resident, to China's explosive 16% growth (but 70% of visitors never return!), this deep dive breaks down the real powerhouses of world skiing.

We're covering the surprising decline of Switzerland due to their strong currency, Italy's incredible rise as Europe's value destination, and why Japan is experiencing "overtourism" tensions despite a shrinking domestic market. Plus, discover how Austria invested €6 billion in lifts to maintain their position, and why America's 60.5 million visits still weren't enough to beat their 2023 record.

The data reveals fascinating trends: retiring baby boomers aren't actually leaving the slopes, lift ticket prices are reshaping travel patterns, and climate change might be shifting the entire industry northward. Whether you're curious about ski industry business or planning your next powder adventure, these insights will change how you see the mountains.

Which country's performance surprised you most? Are you noticing these trends at your local mountain? Let me know in the comments!

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