UNFILTERED marketing advice from DTC insiders I Storetasker x Alex Rains

Navigating DTC Growth with Alex Rains of Primal Pastures: Insights on Marketing Strategies and Brand Building.

Brought to you by Storetasker and Limited Supply

storetasker.com
https://slack.limitedsupplypod.com/
https://primalpastures.com/
  / alexandrarains  

Join us for an insightful Q&A session with Alex Rains, Director of Marketing at Primal Pastures, as we delve into her experiences and strategies in the DTC space. Alex shares her journey from nutritionist and CrossFit coach to leading marketing at Primal Pastures. We explore the nuances of her roles at Om Mushrooms and Primal Pastures, focusing on DTC versus brick-and-mortar strategies, consumer insights, and the challenges of brand building. Alex provides practical advice on optimizing marketing efforts, whether through content creation, customer engagement, or leveraging SEO.

Perfect for early-stage brands, this session emphasizes the importance of understanding your consumer, building a solid brand foundation, and strategically allocating resources. Featuring questions from community members, this webinar offers valuable lessons for anyone looking to navigate the complexities of the e-commerce landscape.

00:00 Introduction and Overview
01:28 Meet Alex Rains: From Nutritionist to Marketing Director
02:34 Comparing Roles: Primal Pastures vs. Om Mushroom
04:19 Marketing Strategies and Challenges
09:50 Content Creation and Social Media Focus
14:54 Balancing Organic Growth and ROI
19:00 Budget Allocation for Startups
21:25 SEO Insights and Long-term Growth
22:02 Building a Successful Agency Relationship
24:21 Strategies for Getting Your Product in Front of Customers
26:46 Handling Negative Feedback and Customer Insights
27:35 The Importance of Understanding Your Customer
30:23 Q&A Session: Brand Building and Customer Retention
41:13 Final Thoughts and Closing Remarks