Solve the Right Problem: How Customers Decide to Hire You

Customers don't buy products; they "hire" solutions. A car fixed, a new toy, a great meal, a dog walked, a problem solved. Understanding why customers choose you is far more important than most founders realize.

In this practical webinar, you'll learn how to define the real reason customers "hire" your business and how to clearly position your offer, so it stands out in a crowded market.

📚 What you'll learn in this session:
• The fundamentals of the Jobs To Be Done (JTBD) framework
• How your customers think and make decisions
• How to move customers from their old way of doing things to your new solution
• How to quickly engage customers and prospects with clearer messaging

Walk away with a clearer understanding of your customers and practical insights you can apply immediately to improve marketing, messaging, and growth.

Links to the downloadable frameworks:
1. Jobs To Be Done worksheet | https://www.entrepreneurroadmap.ca/jtbd
2. Customer Persona Worksheet | https://www.entrepreneurroadmap.ca/cpw

About Startup Science Founders Academy:
Startup Science Founders Academy is powered by seasoned entrepreneurs, mentors, and investors — all with successful exits, including one leader with 12 exits totalling $2.6B. We help founders strengthen their business fundamentals and improve their chances of getting into accelerators, securing investment, or building sustainable cash flow. Our 6-week open-intake sprint gives entrepreneurs practical guidance, actionable feedback, and the support they need to grow with confidence.

Learn more: https://academy.startupscience.io/

Learn more about how we can help support your small business: https://businesslink.ca/

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