#12 Jon Petersen: Solving Urban Mobility Problems with Data

In this episode of the Decision Intelligence Lab podcast, hosts Vijay Mehrotra and Michael Watson interview Jon Petersen, Vice President of Data at Archer, an aerospace company specializing in electric vertical takeoff and landing (EVTOL) aircraft. The conversation explores Archer's mission to revolutionize urban mobility, the critical role of data science in aircraft design and operations, and the collaborative efforts between data science and engineering teams. Petersen shares insights on the challenges of data-driven decision-making, the importance of building a diverse and effective team, and strategies for securing support for data science initiatives.

Chapters
0:00 – Preview
0:33 – Meet Jon Petersen
1:37 – Revolutionizing Urban Mobility
2:38 – Managing Aircraft Noise
4:23 – The Role of Data Science at Archer
9:38 – Collaborating with Engineering Teams
13:50 – Trip Density Distribution & Destination Origins
17:53 – Challenges in Data-Driven Decision-Making
19:48 – Team Building & Collaboration
28:53 – Scaling the Manufacturing Facility
30:33 – Funding & Justifying Data Science Initiatives

Follow the show
Apple: ⁠https://podcasts.apple.com/in/podcast...
Spotify: ⁠https://open.spotify.com/show/0lFoAVK...

Connect with the guest
Jon Petersen: ⁠  / jon-petersen-ba623950  

Connect with hosts
Prof. Vijay Mehrotra (University of San Francisco): ⁠  / ⁠  

Prof. Michael Watson (Northwestern University): ⁠  / michael-watson-07600a1⁠  

Recommendations from Guest:
Misbehaving: The Making of Behavioral Economics by Richard H. Thaler
Thinking, Fast and Slow by Daniel Kahneman

About the podcast
The Decision Intelligence Lab podcast delivers real-world insights for data professionals, business leaders, and anyone seeking to leverage data & AI for smarter decision-making & successful business outcomes.
For business inquiries, email at ⁠[email protected]⁠