Capital Raising with Sarah Schwab

Sarah and Sarah met through a mutual friend, David Serafine, who was on our podcast a few weeks prior to this episode. David and Sarah S. have been collaborating on a film “Before the Ashes Fall” and Sarah has written the screenplay with David and will be directing the film. She talks about her process of raising capital from investors and how her relationship based approach is the only one she can get behind. Sales pitches and automated networking is lame and the best way to network, especially within LinkedIn, is to be genuine and care for other people. She mentions the example of a particular investor who she got to know beyond the surface, she learned that he had a passion for creating music and ended up asking him to compose the soundtrack for her film.

Sarah S. emphasizes to not beat around the bush, but don’t make it a money grab. She really believes the approach has to be direct and genuine, while presenting your product as an opportunity rather than an ask. Overall you have to believe in your product and be excited because people are looking for something to be excited about.