Reality of growing a podcast and a creative agency from Bangalore | TCP #18

We’re 15 episodes in, and today, we’re doing something different.

This episode is just us reflecting on what we’ve learned building The Content Playbook, the patterns we’ve spotted across guests, and giving you a behind-the-scenes look at how we’re approaching our new project: Thumbpedia 👀

If you’re a content creator, agency owner, or someone building in public, this is for you.

We get into:
The real economics of content
Why is just making content no longer enough
lessons we’ve picked up from some of the smartest creators we’ve hosted
What running a content agency actually feels like
experiments that worked, ones that didn’t, and what’s changing in season 2
our exact pre, production, and post-production process
and how Thumbpedia was born — our new idea to help content folks make smarter creative decisions

skip around or watch it end-to-end, but this one’s packed.
Chapters:
00:00 - Intro
04:33 - Reflecting Back
06:41 - Our New Project
08:09 - Key Lessons From Guests
10:38 - Rise of Short-Form Content
19:25 - The Economics of Content
26:17 - Why “Just Content” Isn’t Enough
29:02 - The Reality of Running an Agency
33:01 - Experiments With Content
34:48 - Making Bar-Raising Decisions
38:11 - What’s Your Unfair Advantage?
42:01 - Lessons From Creating The Content Playbook
50:52 - Building the Right Team
53:27 - Our Pre-Production Process
57:02 - Production
59:28 - Post-Production
1:02:32 - What Is Thumbpedia?
1:03:55 - Things We’ve Improved
1:07:25 - How This Helps You

check us out on socials:
Subash's Linkedin:   / subash-kp-380309173  
Subash's Insta:   / subash_kp  
Subash's Twitter: https://x.com/Subashkp3

Aadil's Linkedin:   / aadilverma  
Aadil's YouTube:    / gyaancentral  
Aadil's: Twitter: https://x.com/aadilrverma
Aadil's Instagram:   / gyaan_central  

I make extensive notes from sources across the internet for my research you can find here (from most episodes): https://glasp.co/aadil

Reach us at - [email protected]

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