Manufacturing Marketing Is Broken — Here’s How to Fix It (with Adam Kimmel) - Content Strategy

Manufacturing marketing is broken - how to adapt your outdated playbook.

In this episode, I sit down with Adam Kimmel, a former engineer turned manufacturing marketing consultant, to break down what actually works today for mid-size manufacturers looking to grow.
We explore how marketing in manufacturing has evolved, why customer-centric messaging matters more than ever, and how trade shows should complement — not replace — digital marketing strategies. Adam also shares why trust is so hard to earn (and easy to lose), how case studies create real credibility, and where AI tools are making an impact — from predictive maintenance to marketing efficiency.

This conversation is packed with practical insights for manufacturers who want to modernize their marketing, improve customer engagement, and use AI the right way.

In this episode, you’ll learn:
-Why most manufacturing marketing fails
-How to combine trade shows and digital marketing effectively
-How to build trust by understanding customer pain points
-Why case studies outperform generic marketing claims
-Where AI actually adds value (and where it doesn’t)
-How better prompting unlocks better AI results

Chapters:
00:00 Introduction to Adam Kimmel
02:55 The Evolution of Manufacturing Marketing
05:50 Customer-Centric Messaging
08:39 Trade Shows vs Digital Marketing
11:45 Building Trust with Customers
14:41 Using AI for Efficiency
19:42 Practical AI Tools for Manufacturers
30:00 How to Connect with Adam Kimmel

Connect with Adam Kimmel:
  / adam-s-kimmel  
https://www.askconsultingsolutions.com

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