How to Find PROFITABLE SaaS ideas (I surveyed 200+ founders)

I surveyed 200+ founders making $1K-$100K+/month to find out how successful founders came up with their SaaS idea.

In this video I break down the 8 proven methods they used—with real examples from dozens of founders.

Spoiler: 72% found their idea through their work. Your next SaaS might be hiding in plain sight.

🔗 RESOURCES MENTIONED:
→ Free 9-5 Audit (find your SaaS idea at your day job): https://robwalling.com/ideas
→ 75+ Marketplace opportunities: https://microconf.com/marketplaces
→ Get early access to my upcoming book: https://robwalling.com/emails

Huge thanks to all of the folks who filled out the survey!

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About Me:
I’m Rob Walling. I’ve been building, growing, and acquiring SaaS companies for nearly two decades. I’ve started six companies (five of them bootstrapped) and exited multiple times, most notably selling Drip in 2016.

I’ve invested in over 200 startups, and my focus is on helping founders build multimillion-dollar companies without the pressure of the traditional "unicorn or bust" venture capital model.


🚀 Scale Your SaaS with TinySeed
If you are a B2B SaaS founder looking for funding, mentorship, and community, check out the accelerator I co-founded. We designed it specifically for bootstrappers. Apply to TinySeed: https://tinyseed.com

🤝 Join the Community at MicroConf
I co-founded MicroConf to create a space for non-venture-backed startups. Connect with thousands of other founders, watch world-class talks, and find the support you need to grow your business. Explore MicroConf: https://microconf.com

🎙️ Listen to Startups for the Rest of Us
Check out my podcast, where I’ve shared insights on bootstrapping and growing startups for over a decade. With over 800 episodes and 15 million downloads, it’s the longest-running podcast for software entrepreneurs. Listen here: https://www.startupsfortherestofus.com


👋 Connect with Me
Twitter/X:   / robwalling  
LinkedIn:   / robwalling  
Website: https://robwalling.com