TOFU, MOFU, BOFU: The Secret to Winning at Content Marketing

Marketing loves its alphabet soup. Today, I define TOFU, MOFU, and BOFU, provide content examples of each, and explain when you should use which one in the all-important marketing and sales funnels.

Ready? Let's go!

Music: Lone Wolf
Musician: Dan Lebowitz
URL:    / @lebo_tone  

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⚡ Show Notes and Resources ⚡

📒 BOOKS AND TOOLS I USE AS A FREELANCE COPYWRITER 📒
Some of the items have affiliate links! If you buy something using one of the links, I'll earn a small commission.

BOOKS
✅ Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut https://amzn.to/3Piu1dq (Amazon affiliate link)

✅ The Copywriter's Handbook by Robert W. Bly: https://amzn.to/41ZvXz5 (Amazon affiliate link)

✅ A Writer’s Reference by Diana Hacker and Nancy Sommers https://amzn.to/3W4HzwX (Amazon affiliate link)

TOOLS I USE IN MY COPYWRITING BUSINESS
Again, I occasionally use affiliate links.

✅ Grammarly: https://grammarly.go2cloud.org/SH3pG (affiliate link)
✅ Zoom: https://www.zoom.com/
✅ Semrush: https://www.semrush.com/
✅ Rev: https://www.rev.com/
✅ HubSpot: https://www.hubspot.com/

TIMESTAMPS
0:00 – Intro
0:34 – What is the TOFU stage?
1:11 – Examples of TOFU content
3:01 – What is the MOFU stage?
3:44 – Examples of MOFU content
5:00 – Additional considerations about the middle of the funnel
5:38 – What is the BOFU stage?
6:03 – Examples of BOFU content
7:13 – If you're a copywriter or content writer, remember this: you're a MARKETER
7:26 – Caveat: The stages can overlap
8:27 – Create content that satisfies where prospects are in their journey
9:19 – Wrap-up

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