Digital Marketing Strategy

Welcome to my Week 4 video presentation for the Digital Marketing course. In this session, I explore the key concepts of digital marketing strategy, including integrating strategy with business goals, building organizational capabilities, setting measurable objectives, and applying strategy to action. Real-world examples from Amazon and Temu are discussed to illustrate practical applications.
References:
Ologunebi, J. (2024). Digital Consumer Behavior in E-Commerce: Case Studies on Amazon and Temu. Journal of Digital Marketing Research, 12(3), 45-62.