Ryan Gosling for Gucci Valigeria

It is exactly on the cusp between what is and what isn’t that the story of Gucci Valigeria begins. In the campaign envisioned by Alessandro Michele and captured by Glen Luchford, Ryan Gosling traverses time and space, setting off from a motel to the beach, and coming across the unknown. Brought along are vintage luggage pieces alongside ones from the current Gucci Savoy collection with emblematic elements like the GG monogram and Web stripe.

Echoing the origins of the House, it is a trunk that leads the protagonist to the wonderfully unexpected, just as the travel bags of the jet set passing through The Savoy hotel in London where the House’s founder, Guccio Gucci, worked in his youth as a porter, became the very first spark of the idea behind his artisanal atelier.

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CREDITS
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds 
Photographer & Director: Glen Luchford   

MUSIC CREDITS
“Magic Man”
Artist: Heart
℗  1976 Capitol Records, LLC
Courtesy of Universal Music Italia Srl
Music and lyrics by A. Wilson, N. Wilson
© Universal Music Corp. / Andorra Music / Hipgnosis Hits
© 1976 Sony Music Publishing (Italy) Srl obo Sony/ATV Songs LLC