Strategies for Maximizing Marketing Readiness

You can’t scale patient acquisition without a strong foundation. Before investing heavily in paid media, healthcare organizations must ensure their marketing infrastructure is ready to capture and convert demand. In this session, marketing leaders will share how they evaluate marketing readiness across operations, martech, and patient experience—and what happens when you skip this critical step.

Panelists will discuss:

Building a martech stack that supports growth: call tracking, online booking, scheduling tools, CRMs, and contact centers
Evaluating your digital front door and removing friction in the patient journey
How to align marketing with operations to avoid wasted spend
The readiness checklists they use before launching campaigns
Real examples of how small infrastructure changes made a big impact on results

Whether you’re launching in a new market or trying to grow an existing one, this session will help you ensure the foundation is solid before stepping on the gas.

SPEAKERS:
Diane Vaccaro, CMO, 42 North Dental
Joshua Harvey, Director of Marketing, Signature Dental Partners
Kristy Barker, Vice President Marketing, WellStreet Urgent Care
Heather Dall’Aste, Marketing Director, Community Minds

Learn more from Cardinal Digital Marketing
Cardinal partners with leading healthcare organizations to drive new patient growth through data-driven performance marketing. From HIPAA-compliant analytics to full-funnel media strategy, our team helps PE-backed and enterprise healthcare groups scale smarter.

Explore our latest insights and strategies:
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Request a free consultation: https://bit.ly/4nHS3gR

#HealthcareMarketing #ScalingUp2025 #PatientAcquisition #HealthcarePerformanceMarketing