Why Smart People Still Have Bad Money Habits | What Is Rich? EP3 (Ashley M. Fox, CJ McCollum)

Episode 3 of What Is Rich? is a straight, real conversation about the difference between income and wealth—and why mindset, strategy, and habits determine whether money stays or disappears.
We begin in the studio with Ashley M. Fox, former Wall Street analyst, Howard University graduate, and founder of Empify, as she breaks down why “rich” is personal, but wealth is generational. She shares her Wall Street exposure to millionaires and billionaires, the painful lesson of leaving with $30,000 and losing it, and why the wealth gap isn’t solved by giving people more money—it’s solved by shifting identity, beliefs, and behavior.
Next, we head to New Orleans for a candid sit-down with NBA star CJ McCollum, who challenges the idea that $2.3M is “rich,” explains the difference between being rich vs. being wealthy, and lays out what most people miss: infrastructure and strategy—equity, long-term planning, burn rate control, and building assets like real estate and operating businesses. He also shares how he and his wife are building legacy through land ownership and their wine business.
Then we return to Texas Black Expo with Shana Scott (Smart Financial) to spotlight the practical foundation: financial literacy for youth. She explains how early money habits, credit education, and simple steps like stopping the debt cycle can put the next generation on a real path to wealth.
This episode connects the dots: mindset → habits → strategy → assets → legacy.
🎙 Hosted by Jerome D. Love
🎥 Directed by 2× Emmy Award Winner Rushion McDonald
#WhatIsRich #WealthBuilding #FinancialLiteracy #MoneyMindset #WallStreet #Investing #GenerationalWealth #Entrepreneurship #RealEstateInvesting #NBA #CJMcCollum #AshleyMFox #Empify #SmartFinancial #TexasBlackExpo

Book Jerome D. Love: https://www.jeromedlove.com
More from Rushion McDonald: https://www.moneymakingconversations.com