DON'T Be a Video Editor, Be a Creative Strategist Instead (crazy opportunity)

Become a Creative Strategist (in 90 days): https://99ads.com/demo
(free 30-hour course) How to Create Winning Ads: https://www.skool.com/adcreatives
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I’m sharing why you shouldn’t just be a video editor career-focused creative, it’s time to level up into a creative strategist. With the shift in digital advertising, brands now value those who can think beyond edits and into full creative strategy that fuels performance marketing and conversion optimization.

If you're already working with meta ads, facebook ads, or diving into paid ads strategy, mastering ad creative strategy will make you way more valuable. I’ll explain how marketing psychology, copywriting strategy, and even understanding unit economics gives you an edge in ecommerce marketing, media buying, and online business skills.

Whether you're exploring remote marketing jobs, building a freelance marketing career, or growing within an agency, becoming a creative strategist is one of the smartest moves in marketing careers 2026, and I’ll show you the exact path you should be taking.

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Timestamps

00:00 – Intro
00:24 – Why video editors are being replaced
01:32 – AI makes execution cheap, strategy valuable
01:35 – What a creative strategist actually does
02:24 – Editor vs strategist mindset shift
02:37 – The 3 key shifts to level up
03:30 – Skills and toolkit to act like a strategist
04:06 – How to position and sell yourself
05:28 – Why demand for strategists is exploding
06:09 – Next steps to go pro