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What workplace software can learn from direct to consumer brands
Автор: Bri Kimmel
Загружено: 2020-02-04
Просмотров: 142
Описание:
In this talk by InVision's First Head of Marketing Clair Byrd, you'll get a masterclass on modern brand building, bottom-up evangelism and unconventional tactics for workplace software.
How to build a bottom-up community of early product evangelists
Why unconventional tactics (film festivals, user-generated content) lands especially well in the enterprise
How to adopt scalable content strategies with a lean team
This talk was originally presented at SaaS School, an invite-only program taught by leading executives at Airtable, Dropbox, Slack and more.
This event is hosted by Brianne Kimmel
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