What to Include in a Brand Kit | Building a Creative Studio Ep. 6

After a month of building my brand from scratch, it’s finally here — the last episode of my Building My Brand series! In this video, I wrap up my Canva brand-building journey by creating my brand kit and walking through every key element including everything from my mission statement and core values to my voice, personality, logo rules, colors, and fonts.

You’ll see how I customized my logo, refined my color palette for accessibility, and built out the foundation of BéaSol Studio’s identity. I’m also sharing lessons I’ve learned along the way like why having a defined brand voice matters more than you think, and how small design choices can completely shift how people perceive your brand.
If you’ve been following this series, thank you for joining me on this creative journey.


And if you’re just starting yours, remember: your brand will always be a work in progress and that’s what makes it exciting.
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Video Chapters:

00:00-00-38 - intro
00:39-02:31 - new logo recap
02:32-02:50 - brand kit: mission statement
02:51-03:34 - brand kit: values
03:35-06:29 - brand kit: voice
06:30-07:23 - brand kit: personality
07:24-08:40 - brand kit: logo usage
08:41-10:52 - brand kit: colors
10:53-12:19 - brand kit: typography
12:20-13:25 - brand kit: imagery
13:35-14:09 - brand kit: buyer persona
14:10-15:37 - outro
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Canva Design School: https://www.canva.com/design-school/c...
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Website: https://marielahqz.com/