Business Of Halloween Around The World

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We're back with another video, and this one is a deep dive into something we all think we know: HALLOWEEN! 🎃

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How did an ancient Celtic ritual for warding off spirits mutate into a $12.2 BILLION global industry? We follow the money and the culture as Halloween spreads from its North American "engine room" to the rest of the globe, with fascinating, celebratory, and sometimes tragic results.

From the "decoration wars" in U.S. suburbs to massive cosplay gatherings in Tokyo's Shibuya Crossing, this video breaks down the global business of Halloween. We explore how the holiday is exported as a flexible party theme, a cash cow for UK nightlife, and how it converges with sacred traditions like Día de Muertos in Mexico and the vibrant Fet Gede in Haiti.

And of course, we're following the money—from the high-stakes, high-risk supply chain to the future of the holiday. It's a fascinating look at how culture, history, and big business collide.

Hope you enjoy it!

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