🚨 Google search share drops from 81% to low 70s in six months. Here's why.

Approximately 200 million US users actively use ChatGPT. Most are switching to Atlas as their default browser because the experience is objectively better.

What this means for law firms:

💠 The research phase vanished. Atlas does the research, displays 3-10 options, gives you reasons why they're good. Done.

💠 Personalization compounds. AI learns your behavior patterns—even first-time divorce searches get calibrated to whether you want compassionate or no-nonsense representation based on your historical preferences.

💠 Offsite SEO suddenly matters. AI cross-references your site against every citation, review platform, badge, and industry blog mention before displaying you.

We're testing this daily at Sterling Lawyers, LLC. The pattern is clear: focus on expertise, service quality, and off-site reputation wins. Keyword-stuffed generalist sites disappear.

The constraint isn't budget. It's execution speed.

Firms adapting now versus firms waiting until their traffic drops? The gap will be permanent.

This isn't theoretical disruption—it's happening in real-time with measurable user migration data.

Watch our full episode now to learn more.