Why Sonder Collapsed (And What Everyone In Hospitality Must Learn)
Автор: Hospitality Daily
Загружено: 2026-01-14
Просмотров: 220
The collapse of Sonder became one of the biggest stories in hospitality over the past year. In this video, Rob Blood, founder and chairman of Lark, shares with Hospitality Daily host Josiah Mackenzie what he saw firsthand as Sonder properties shut down and owners scrambled to regain control.
Rob breaks down where the master lease model failed, why venture-style growth expectations clash with hotel operations, and how treating hospitality like a tech business created hidden risk across the system. The conversation also explores the right role of technology in hotels, the value of strong operating partners, and what owners and brands should prioritize to protect long term asset value.
This episode is for hotel owners, operators, brands, investors, and hospitality tech leaders who want practical lessons on what it will take to succeed moving forward.
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