Your Marketing SUCKS. Here's Why

Full episode here!! 👉🏻    • The Sales, Marketing & Creativity Mastercl...  

In this clip, legendary creative director John Hegarty explains why comfort, politeness, and “good enough” feedback quietly kill ambitious work — and why dissatisfaction, taste, and struggle are often the real drivers of excellence.

From rewriting ideas under pressure to why bad weather produces better thinking, this is a rare look at how great creative work is actually made — not romanticised, not inspirational, but real.

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💡 ON THE MENU
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🧠 Why “okay” is the most dangerous word in creativity
⚠️ How comfort and positivity flatten ambitious ideas
🎨 Why taste can’t be taught — and why it matters more than skill
⏳ The role of deadlines in killing (or saving) great work
🌧️ Why struggle and discomfort often produce better thinking
📺 A behind-the-scenes story from the iconic Boddingtons campaign
🔁 Why ideas must be rebuilt — not reused — when moving between mediums


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This episode was edited by:
G.Thomas Craig (  / gthomascraig  ) / (https://gthomascraig.com/)