How to lead and sell in a changing world: Lessons from Johanna Sjölin - Marketing Director at Avidly

In this episode, Johanna Sjölin shares her insights on how to lead and sell in a changing world, her unique career journey, and the importance of authenticity in marketing.

She discusses the challenges of navigating cultural differences in leadership, the evolving landscape of B2B marketing, and her personal approach to motivating teams. Johanna emphasizes the significance of embracing AI while maintaining human connections and highlights the shift towards community-centered marketing.

Her story is one of resilience, creativity, and a commitment to staying true to oneself in a rapidly changing industry.

Chapters:
00:00 Introduction
04:20 Johanna's journey: from retail to B2B marketing
09:28 Balancing professionalism and authenticity
11:30 Advice for marketers in a changing world
13:11 Leadership: Create the right environment 17:00 Cultural challenges in global leadership
19:20 Proud Accomplishments and Personal Growth23:20 How the traditional sales funnel has changed
28:50 Quick-fire questions