Why Italian craftsmanship cannot be replicated
Автор: Georgina Wilson
Загружено: 2024-07-29
Просмотров: 3633
Join me as I dive into the world of Italian craftsmanship at Milan Design Week to discover why it remains unparalleled globally.
Italy's Design Philosophy
Italy's rich history and cultural heritage have significantly shaped its design philosophy. Here, art seamlessly meets innovation, with every curve and corner telling a unique story.
Foscarini: Experimentation and Craftsmanship
Foscarini, a 43-year-old Venetian lighting company, prides itself on pursuing harmony with the passion and creative genius of master craftsmanship. Their showroom feels more like an art gallery than a store, showcasing their commitment to experimentation and collaboration.
Learning about Foscarini's design process was eye-opening. They manufacture in Northern Italy, a region famed for its high-quality craftsmanship and a productive community that has fostered a collaborative ecosystem for generations. This environment results in a fertile ground for design innovation. One standout piece is their Twiggy light, crafted in collaboration with a fishing rod fabricator to achieve perfect suspension between the base and lampshade. Foscarini's playful and joyful approach to design is evident in their unique creations.
Flexform (@flexform): Consideration for the Unseen
Established in 1959, Flexform merges traditional craftsmanship with modern technology to create high-quality, comfortable pieces. Their relaxed and elegant designs epitomize Italian style. What sets Flexform apart is their leatherwork and upholstery, with visible stitching as their signature flair, highlighting their expertise.
Like Foscarini, Flexform manufactures in Northern Italy, specifically in Brianza, renowned for its skilled artisans. From steelwork to upholstery and leather, each piece undergoes meticulous craftsmanship. Flexform's philosophy is to create the absolute best product, demonstrating a commitment to perfection.
Conclusion
Italian craftsmanship is characterized by a commitment to detail and a pursuit of perfection. Italians create first, sell later, with success stemming from a job done right. It's the level of dedication and care that defines Italian design.
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