Why Retail Giants Keep Failing in New Markets (Target, Tesco, Walmart)
Автор: Retail Disrupted
Загружено: 2026-01-17
Просмотров: 15
Why do massive retailers like Target and Walmart fail when they expand globally? In this deep dive, we explore the costly mistakes brands make when entering new markets—and the "Halo Effect" myth that blinds CEOs to local reality.
Join retail analyst Natalie Berg and authors of “Brand Global, Adapt Local” - Katherine Melchior Ray and Nataly Kelly - as they break down the "Freedom Within a Framework" strategy, why Uniqlo treats clothing like grocery shopping, and why being a market leader at home makes you a "challenger brand" abroad.
Key Topics:
0:00 - The "Localization vs. Consistency" Paradox
2:03 - Story: Creating the first Louis Vuitton Emoji in Japan
4:20 - Case Study: Why Walmart Failed in Germany
4:58 - Case Study: Why Target Failed in Canada
7:02 - How to Build Trust: The "Hitch Your Wagon" Strategy
9:13 - The Retail Bifurcation: Uniqlo (Functional) vs. Apple (Experiential)
11:18 - The "Halo Effect" Trap: Why You Are a Startup Again
#RetailDisrupted #RetailStrategy #GlobalBusiness #Uniqlo #Apple
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