Patti's People - Patti Peeples speaks with Eberechukwu Onukwugha

In this ‘Patti’s People’ episode, Patti Peeples of the The Peeples Collaborative speaks with Eberechukwu Onukwugha, Professor and Executive Director of Pharmaceutical Research Computing, University of Maryland, Baltimore.

Questions:

00:00: Introduction
01:26: What’s something outside your professional life that has shaped how you show up day to day?
07:14: Can you share a time when data conflicted with lived experience and shifted your perspective or approach to research?
11:06: Has a single patient story ever changed your perspective more than large datasets? How should research methods account for that?
16:03: As ISPOR President, what conversations are we still not having loudly enough in HEOR or HTA circles?
20:08: As AI scales, how can we ensure underrepresented regions aren’t left behind – and what’s your approach to bridging that gap?
24:49: What can behavioral science teach us about improving health outcomes that traditional models miss?
27:55: How should we address gaps in data that overlook patients’ economic realities, like out-of-pocket costs or caregiving burdens?
30:56: How do we train the next generation of HEOR professionals not just to code, but to care? Where are we missing the mark?
39:38: Rapid Fire Questions

Eberechukwu Onukwugha
Professor and Executive Director of Pharmaceutical Research Computing, University of Maryland, Baltimore

Eberechukwu Onukwugha, PhD, is a Professor in the Department of Practice, Sciences, and Health Outcomes Research and is Executive Director of Pharmaceutical Research Computing at University of Maryland School of Pharmacy. She received a doctorate degree in economics from Virginia Tech and has 20 years of experience conducting health economics and outcomes research. She has authored 140 peer-reviewed articles. She is an editorial board member for PharmacoEconomics and an Associate Editor for Ethnicity & Disease.