"How I Built a Marketing Newsletter People Love to Read" with Lade Falobi of 'Marketing for Geeks'

Lade Falobi is a fast-growing tech marketing professional and the creator of "Marketing for Geeks" (MFG). In this episode, she discussed with our content lead, Oluwaseyi Esther Osatuyi discussed the mindset, guts, experiments, experiences and strategies that made it possible to scale the newsletter into what founders from African tech companies read.

She calls Marketing for Geeks, the '2nd-best marketing newsletter you'll ever read'.

Find Lade on LinkedIn -   / ladefalobi  
Subscribe to Marketing for Geeks - https://www.marketingforgeeks.com/

Chapters:
00:01 – Welcome & Introduction
01:53 – Lade’s Fast Growth Journey in Marketing
04:13 – How Past Experiences Shaped Marketing for Geeks (MFG)
10:50 – Doing Marketing Just for the Sake of It (and Why It Fails)
18:06 – Behind the Scenes: Writing & Executing MFG Content
26:28 – The Mindset That Keeps MFG High Quality
28:06 – Staying Consistent With Content Creation
35:42 – The Thinking Behind Monetising MFG
42:10 – When Marketing Plans Don’t Work Out
47:39 – A Hilarious Moment With Twitter/X Folks
52:53 – Who Lade Is Beyond Marketing
57:05 – Lade’s Advice for Aspiring & Growing Marketers
1:00:18 – Final Thoughts & Wrap-Up

Find the host at -   / theseyilayo  

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