Flo Health Personalizes Women’s Care on the Databricks Data Intelligence Platform

Flo Health is the number one women’s health and fitness app, supporting over 80 million monthly active users worldwide with tailored, stage-of-life insights. By replacing a fragmented data stack with the Databricks Data Intelligence Platform, Flo unified all data into a single, secure environment that product, data, and engineering teams can easily access. This foundation enables more than 400 A/B experiments per quarter, powered by SQL warehouses, Spark, and Unity Catalog, so teams can quickly evaluate variants, understand audience-specific behavior, and refine experiences for diverse user groups — from those trying to conceive to those avoiding pregnancy. With governed Delta Lake data and an intelligence layer that spans structured and unstructured sources, Flo can safely personalize experiences, accelerate innovation, and build a smarter future for female health.

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