How Peloton’s Robin Arzón Built a Successful Brand | The Deal

In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with entrepreneur and Peloton head instructor Robin Arzón about how she built her own brand while also growing Peloton’s. In this conversation, Arzón tells the hosts why she decided to leave her law career to dive into the world of fitness, how she decides which deals to pursue as one of the top fitness influencers and why she thinks it’s important to treat every day like she’s re-auditioning for her job.

0:00 Introduction
0:36 Transitioning from corporate litigation
6:34 What Robin took from law to fitness
8:10 Sending Peloton a cold email
14:02 Recruiting talent at Peloton
17:22 The Adidas deal & brand partnerships
21:20 Storytelling and ritual in sports
26:43 Building the Robin Arzón brand
33:57 Staying at Peloton amidst highs and lows
42:36 Rapid Fire

‪@rarzon‬

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