Amazon Marketing Cloud Case Study - Sponsored TV Ads

For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com

In this video, we show how our agency used Amazon Marketing Cloud (AMC) to evaluate the effectiveness of Sponsored TV campaigns and compare the performance against Amazon DSP. If you're focused on scaling your Amazon advertising strategy, understanding these performance metrics through AMC is essential.

We analyze real client data to demonstrate how combining ad types—like Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Sponsored TV—impacts both purchase rate and total product sales. By using AMC to assess unique reach and actual purchases, we were able to make informed decisions about where to shift budget for better return.

##Key insights from the video:

How a $10,000 Sponsored TV test performed and its real impact on Amazon sales
Why combining Sponsored Brands and Sponsored Products boosts purchase rate significantly
How DSP added to Sponsored Display and Sponsored Brands nearly doubled performance
The difference between purchase rate and conversion rate in AMC data
Why broad targeting in Sponsored Brand campaigns can hurt performance
Why Sponsored TV drove less ROI compared to DSP
Navigating Amazon Marketing Cloud without third-party tools
2025 campaign data showing 70–100% performance lifts using DSP

##Why Amazon Marketing Cloud Matters

AMC is now open to all advertisers, removing the need for Amazon reps or custom approvals. This change makes it easier than ever to use real data for campaign decisions. With AMC, you can access exposure group data, path-to-purchase breakdowns, and campaign combinations that impact performance the most.

Using AMC, we were able to:

Identify which campaign types led to better purchase rates
Compare Sponsored TV vs DSP based on actual conversions, not impressions
Visualize campaign performance and uncover high-return combinations
Make clear budget decisions going into peak seasons

If you’re not yet using Amazon Marketing Cloud, now is the time to start. You don’t need expensive tools. Use the built-in AMC templates, run a few reports, adjust the date ranges, and begin testing what combinations work best for your brand.

If you’re unfamiliar with AMC, check out our earlier tutorials where we guide you step-by-step through the setup process. You can be up and running in less than 15 minutes.

Contents:
01:04 – Case study setup: $10K Sponsored TV campaign
01:26 – Using Amazon Marketing Cloud to measure Sponsored TV impact
02:57 – How Sponsored Brands improve purchase rate when combined with Sponsored Products
03:36 – Why broad targeting in Sponsored Brands hurts performance
04:06 – Purchase rate vs conversion rate explained
05:23 – DSP added to Sponsored Display, Sponsored Brands, and Sponsored Products
06:10 – Why you can’t get this data without Amazon Marketing Cloud
10:14 – Final decision: Investing in DSP over Sponsored TV based on AMC data

For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com
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