advise - market & segmentation
Автор: Advise
Загружено: 2013-12-21
Просмотров: 525
You first need a thorough and fundamental understanding of markets and potential target groups before you enter an unknown market or launch a new product.
-What is my target group's lifestyle and what are its (country-specific) needs?
-What about the target group's information behaviour, price awareness and preferred distribution channel?
-What target groups (segments) can be identified to help me when it comes to media planning, for instance?
To answer all these questions, advise combines data from primary and secondary research (for example, data from statistics authorities and professional associations). Besides traditional surveys, we also offer innovative and new approaches, such as analysis of social media data and ethnographic online communities, where we can delve straight into the world of your target group (with photos and video material). This gives you a reliable assessment of your market segment and a precise analysis of your target group -- the perfect basis for you to succeed!
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