Web Push Notifications, A Comprehensive Guide

The provided video explain web push notifications, defining them as clickable messages sent by websites that appear on a user's device even when the website is closed. They highlight the distinction between web push notifications, mobile push notifications (sent by apps), and pop-ups (appearing within the browser while actively browsing). The materials illustrate the components of a web push notification, such as icons, headlines, descriptions, images, URLs, and action buttons, noting their varied appearance across different operating systems and browsers. Furthermore, the sources detail the opt-in process for users, differentiating between native and custom opt-in methods, and elaborate on the two main types of notifications: manual and automated. Finally, the collection underscores the benefits of web push notifications for businesses, including their effectiveness in retaining anonymous users, reaching users outside the website without requiring a dedicated app, and generating quick traffic.