Most Advertising is Ineffective, Dr Pepe Marais Explains Why

In our IMC Conference series, we reconnected with Dr Pepe Marais, Co-Founder and Group Chief Creative Officer of Joe Public, two years after our last conversation.

He believes the industry remains “trapped in the busyness, not the business of advertising.” Agencies, he says, are producing hundreds of assets a month, leaving little time for ideas that last. “We’ve got the talent, but not the time to think.”

Pepe calls for a reset — fewer, better ideas, more time for strategy, and trust between brands and agencies to create lasting impact.

Conversation highlights:

• 93% of advertising fails, Dr Pepe Marais explains why.
• Advertising’s short-term crisis.
• AI as a tool for time.
• Trust enables creative excellence.
• Reclaiming time for thinking.

________________

To support our work, buy us coffee here: https://jo.my/bmc
________________

Filmed and edited by Soweto Media.

Find ‪@sowetomedia7752‬ on YouTube and check their site here: https://sowetomedia.com
________________

The Lead Creative Podcast is available on:

• Apple (https://jo.my/tlc-apple)
• Spotify (https://jo.my/spotify-tlc)
• YouTube (https://jo.my/tlc-yt)

Follow us on:

• LinkedIn (  / the-lead-creative  )
• Facebook (  / leadcreativenews  )
• X (https://x.com/CreativesLead)
• Instagram (  / theleadcreative  )

________________

This video is part of our IMC Conference series.

________________

‪@joepublicunited7005‬ #TheLoeries #BookmarksAwards #Advertising #Marketing #Creativity #IMCConference #TheLeadCreative #BrandTrust #CreativeExcellence