Influencer Marketing in 2025: Lessons from VisitPITTSBURGH’s “Yinzfluence” Strategy
Автор: AMA Pittsburgh
Загружено: 2025-11-13
Просмотров: 16
Influencer marketing isn’t about quick likes anymore—it’s about connection, authenticity, and strategy.
In this AMA Pittsburgh webinar, “Yinzfluence”, Courtney Kuzemchak, Senior Social Media Manager at VisitPITTSBURGH, breaks down how her team collaborates with creators to tell real stories about Pittsburgh’s neighborhoods, food, and culture.
You’ll learn:
✅ How VisitPITTSBURGH chooses influencers who embody the city’s spirit
✅ The difference between micro and macro influencer strategies
✅ How to measure ROI and brand impact
✅ Tips for maintaining a unique brand voice while working with creators
Whether you’re a marketer, content strategist, or small business owner, this session doubles as a case study and playbook for building lasting influencer relationships.
Hosted by: AMA Pittsburgh
Speaker:
Courtney Kuzemchak, Senior Social Media Manager, VisitPITTSBURGH.
Topic: Influencer marketing strategy, authentic storytelling, and creator partnerships.
Subscribe to AMA Pittsburgh for more insights, panels, and professional development events for marketers across Western Pennsylvania.
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