Stop Rushing Your Life: Why It’s Not Better To Achieve Everything Younger With Saie's Laney Crowell

Laney Crowell is a founder I’ve wanted to speak to for such a long time, so I knew I had to pin her down on my trip to New York.

She founded beauty brand Saie in 2019 after a five year stint at Estee Lauder that made her want to disrupt the industry, and to Saie (pardon the pun) it’s gone from strength to strength is an understatement. Laney’s career though was not an obvious entrepreneurial path - she started out on film sets, entered into the world of new york magazines, and even interviewed to be Anna Wintour’s assistant 7 times before landing what her dream role, leading social & eventually global communications for Estee Lauder. It was a big job, but she wanted even bigger, more disruptive things, which ultimately led her to Saie.

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CHAPTERS:
0:00: trailer & intro
3:27: Working Hard or Hardly Working
5:37: Mapping out your year in advance
8:55: Her ‘unusual childhood’
12:45: Working on movie sets
13:57: Getting her first magazine job in NYC
16:28: Moving into social media
18:00: Starting her clean beauty blog
20:34: Coming up with the idea for Saie
26:00: Raising £1.2m seed funding & how to do it
30:54: Why you shouldn’t rush your goals
35:01: The paradox of being a mum & a CEO
39:48: Why it’s just different for women
44:07: The importance of flexibility
46:36: Speaking about the patriachy
48:16: The secret sauce for Saie’s success
50:08: How she channels her creativity
52:05: The biggest inflection point in Saie’s journey
53:40: The best advice she’s recieved

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LANEY:
Instagram: https://www.instagram.com/laney/?hl=en
SAIE: https://saiehello.com/

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MY LINKS: https://gracebeverley.komi.io/

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RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊