Cooking With A Purpose | Menu AM Ep# 31 | ft. ChefM Restaurant

In this episode of Menu AM, we sit down with Mamikon Vardanyan, founder of ChefM. Born in Yerevan and trained in the craft, Mamikon shares what it really takes to run a kitchen in the U.S.

He explains that “American standards” are demanding, margins are unforgiving, and the parts restaurant owners don’t post about can make or break you.

Discussed in this episode:
• Choosing cooking as a profession
• The difference between chasing money vs. building real work
• Lessons from early risks and franchise decisions
• What it’s like running a kitchen by American standards
• The hidden costs restaurants absorb that customers never see
• Educating customers on Armenian food
• Creating a “secret menu” and slowly shaping the concept’s identity

Watch with your host, Arman Margaryan!

New episodes Monday & Friday at 5 PM PST on YouTube.

Menu AM, presented by Orders.co, the all-in-one POS and tech platform helping restaurants streamline operations, grow sales, and stay connected with customers. Learn more: https://orders.co/all-in-one-pos/

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Looking for new local Armenian-owned restaurants?
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