The Rise Of Toyota

Toyota became one of the world’s largest automakers by churning out cars, trucks, and sport utility vehicles. In the United States several models were among the country's best selling cars in 2018 including the Toyota Corolla, Camry, Highlander and Tacoma.

Over the years, Toyota has grown a reputation for being affordable, reliable, safe and... kind of boring. A scion of the Toyoda family, Akio Toyoda, now has the reins at the company and has given the company a severe order for no more boring cars.

Now the Japanese giant is doubling down on speed, adventure, and cutting edge technology, in a bid to survive and succeed. It recently relaunched the Toyota Supra, which was originally produced from the late 1970s to the early 2000s.

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The Rise Of Toyota